Chief Executive Officer
A passionate, inventive leader, strategic thinker, and Chief Executive Officer of , Priscilla has established an industry reputation for conceiving and orchestrating successful, out-of-the-box systems that leverage new technologies and market channels to generate new revenue streams and drive strong ROI across leading global organizations.
With extensive cross-cultural and global experience in over 120 countries at major motion picture studios and A-list broadcast networks in social, digital media, television, film, and music, Priscilla’s senior-level, executive posts include MGM Studios, Lionsgate, Viacom / CBS, and FOX.
Having launched and marketed some of the most successful global franchises and contemporary programming in broadcast history, Priscilla’s prolific media expertise spans the gamut of highly acclaimed, Emmy, BAFTA, Golden Globe, SAG, People’s Choice, and Oscar award-winning programming, including The Oprah Winfrey Show, Survivor, Mad Men, Weeds, Silver Surfer, X-Men, and numerous United Artists motion pictures.
Additionally, as Senior Vice President and Chief Marketing Officer of MGM Worldwide Television Group, she contributed, developed, and launched billion-dollar franchises such as Legally Blonde, James Bond, Rocky, Woody Allen, Pink Panther, and Stargate.
As CEO of her own company and Senior Franchise and Digital Media Specialist at MGM, Priscilla pioneered and packaged strategic, online ad-revenue partnerships among major recording labels, film studios and blue-chip brands with multiple revenue streams. A social media innovator, she specialized in turnkey digital marketing, production, mobile, mobile app creation, and media initiatives, including viral, influencer and social marketing, content creation, website development, and strategic planning.
She has been credited with creating the first social networking community for a television series and franchise, while also initiating one of the first branded achievement, integrated e-commerce systems, with hundreds of thousands of fans – worldwide.
Prior to establishing , Priscilla joined Lionsgate as Senior Vice President and Marketing Chief of Worldwide Television, where she designed and introduced a first-of-its-kind instantaneous, digital delivery system, including blueprints for unique global advertising and revenue-generating opportunities.
She attended Boston College and the University of San Francisco, where she designed her own major in foreign languages and comparative literature, with a minor in Philosophy.
Priscilla is a Board Member of the International Academy of Television Arts & Sciences, a voting member of the Academy of Television Arts & Sciences, Committee Member of the Academy of Television Arts & Sciences, Television with a Conscience, Board Member of The Blank Theatre, and Advisor for Public Works, Inc., a non-profit committed to the betterment of education, through research, tutoring and the education of high-risk young adults.
Key Clients and Partners include: MGM Studios, 20th Century Fox, Comedy Central, Syfy, EMI, J Records, Sony / BMG, Virgin, Apple, Motorola, F.Y.E., and Dell.
Executive Posts include: Lionsgate, MGM Studios, Viacom / CBS, and FOX.
Priscilla’s iPod Playlist: Metropolis – The Church, Ready to Start – Arcade Fire, In the Meantime – Spacehog, Strange Overtones – David Byrne & Brian Eno, Lucky – Radiohead.