When design leads function

OrigAudio’s cardboard speakers struck a chord with cost-conscious buyers through their low price and edgy look. The firm moved to California two years ago to tap the state’s industrial design culture.

http://www.latimes.com/business/la-fi-socal-design-20130510,0,235616.story

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 OrigAudio’s Jason Lucash, left, and Mike Szymczak. Since coming to California, the company has hired 10 employees and has plans to hire four more before the end of the year. (Allen J. Schaben, Los Angeles Times / March 28, 2013)