Hollywood market research evolves to reflect tech-savvy moviegoers. To ensure strong box-office results, Hollywood studios are scrambling to adapt their market research methods to the changing habits of the tech-savvy moviegoer.
http://www.latimes.com/entertainment/envelope/cotown/la-fi-ct-market-research-20130305,0,5422205.story
Veteran marketing strategist and researcher Catherine Paura and her sister, Angela, launched Global Marketing and Research Inc. in Sherman Oaks a year ago to provide worldwide market analysis to such clients as Warner Bros., Sony Pictures, DreamWorks Studios and Relativity Media. Above, Paura at the AMC Century City multiplex in January.