Mobile payments company Payvia buys L.A. marketing firm Mogreet

Mobile payments company Payvia acquired Mogreet, a Venice mobile marketing start-up. Payvia, based in L.A., said the deal would create a simplified all-in-one platform that enables companies to target consumers and provide them with a way to buy goods directly from their mobile devices. The company is also hoping to decrease the high rate of shopping cart abandonment — roughly 97% — that occurs on mobile devices.,0,2458306.story