Whole Foods has a small army of food experts constantly on the hunt for the best quality items. Follow these guys around, and it is easy to see that cost is less important than ideals, such as “fair trade,” “no preservatives” and “humanely-treated livestock,” values that attract the kind of person willing to pay $7.99 a pound for granola. But while there may be a lot of so-called “liberal elites” reading the labels at Whole Foods, they would have a tough time labeling the man who created Whole Foods, John Mackey.